Trademark Law
Trademark law is less about who owns a sign than about what that sign communicates in the market. The pieces collected here work through registration, the confusion assessment and the ways a mark comes to an end.
- 001
Copad v. Dior: The Limits of Micro-Management in Licensing
How much control does a proprietor keep after granting a licence? The CJEU's Copad v. Dior ruling draws the line between micro-management and brand management.
- 002
Customization and the Fight Against Counterfeiting
Starting from Sartre's “existence precedes essence”: how customization protects luxury brands against counterfeits, and where that protection has to stop.
- 003
Architects of the Industry #1: Le Bon Marché Rive Gauche
The first piece in the Architects of the Industry series: how the world's first department store built the retail practices we now take entirely for granted.
- 004
Likelihood of Confusion in the Era of Quiet Luxury
Why industry knowledge matters in the likelihood of confusion assessment: opposition proceedings under Turkish law, read through the quiet luxury moment.
- 005
Revocation for Non-Use and the Testarossa Decision
Do second-hand sales and archive marks count as genuine use? What the General Court's Testarossa judgment changes for revocation on the ground of non-use.
- 006
A Critical Period for UK Trademark Registrations
The proof-of-use period is closing in on UK cloned marks derived from EU registrations after Brexit. What rights holders need to do before January 2026.
- 007
Administrative Trademark Revocation: Where Things Stand
The administrative revocation route opened on 10 January 2024. What the March 2025 Regulation settled, what to watch in a filing, and the grey areas left.